The Body shop announced that are going to be completely vegan by 2023. The vegan society will be certified its product formulations portfolio and carry its vegan Trademark. The founder of the body shop was Mrs. Anita Roddrick. It was started in the United Kingdom in1976. And now it is a worldwide company with multiple branches. This is the first cosmetic company to campaign against animal testing in 1989. It was a great action against animal cruelty. And now The Body Shop’s goal is to be 100% vegan by 2023.
The Vegan Society is the gold standard for global vegan certification. Therefore, they check every supplier and manufacturer of raw materials. So there are over 3700 raw materials for the body shop. And 60% of them are already vegan.
What are vegan cosmetics?
Vegan cosmetics do not contain animal materials or trace substances. And conventional materials of animal origin. Vegan cosmetics free from beeswax, honey, collagen, lanolin, elastin. And they are replaced with natural plants or minerals.
The company also announced that it will expand to 500 stores worldwide this year and another 300 stores in 2022. And begin ambitiously launching refill stations. And the Body Shop will expand its in-store recycling program. Refund, recycle, and repeat at 800 stores. By the end of 2021. Also, it will be launched in 14 markets.
Lionel Thoreau also stated that the company wants to make refill easy and affordable for everyone. So this is the first step in a five-year plan to introduce refill stations around the world.
One of The Body Shop’s biggest competitors is the vegetarian brand LUSH Cosmetics, known for its colorful bath Bombs, shower gels, soothing lotions, and sustainable practices. Although LUSH has always been outspoken and cruel and has been a firm supporter of ending cosmetic trials around the world. But still uses animal ingredients such as Beeshoney and wax in some of its formulations. However, in 2019, LUSH adopted The removal of eggs from their products. So it is a big step towards becoming more vegetarian.
The Body Shop and LUSH are two large companies. That has been committed to ending animal testing for decades. And other companies have also begun to join. As global campaigns such as #BeCrueltyFree and The Humane Society International, aim to end animal testing by 2023. The Body Shop’s goal is to be 100% vegan by 2023 will be a success. So it’s time to become vegan. Let’s protect nature. Stay with us to get more stuff like this.